The Essential Guide to Diamond Shopping

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Shopping for diamonds can be an overwhelming venture. From the cut to the clarity, there are plenty of factors that go into this beautiful stone that’ll make your head spin. You think that you’ll be able to walk into the jewelry store and trust that the jeweler is going to steer you in the right direction, but that’s not always the case. So, to avoid making your head spin, here are some resources you can use to shop for diamonds (provided by Jewelers Mutual Insurance Company):

Diamond Size Chart

One of the most helpful tools is a diamond size chart. While lots of jewelers and jewelry industry sources provide size charts for round diamonds, not as many allow you to compare carat weights across the most popular shapes.

Check out our Diamond Carat Size Chart, a visual comparison of diamonds in the 10 most popular shapes, ranging from 0.25 to 5 carats. It also lists the actual diameters of each diamond, as measured through the girdle.

Ring Sizer

Especially important when gifting jewelry, a printable ring sizer is a simple way to determine your ring size. Print our Ring Sizer, grab a ring you (or your recipient) already own, and find the circle that matches in size. Easy as that!

Like the diamond chart, make sure you set page scaling to “none,” as the ring measurements are very precise.

Alternatively, most jewelers will provide a physical ring sizer free of charge. Great if you’re measuring your own finger, not so great if you’re trying to secretly get the ring size of your significant other. (Please take a video if you attempt this in their sleep. We’d love to see that.)

Pro Tips:

  • When considering a wide band, move up a size from your measurement, for comfort’s sake.
  • Your ring size will be about half a size larger on your primary hand (i.e. the hand you write with).

4Cs Quick Guide

There’s a lot you can learn about the 4Cs if you have the time and desire to dig deep. However, if you want a simple crash course in a printable format, Jewelers of America has just the thing.

They created a visual Guide to the Diamond 4Cs that shows the scales for carat, clarity, color and cut, as well as 12 of the most common diamond shapes.

For a more comprehensive resource, you can read their Guide to Buying Diamond Jewelry or head to Ritani’s Diamond Education section for a fun, interactive way to learn all about the 4Cs (or is it 7?).

To read the full guide, click here.

Diamond shopping doesn’t have to be hard if you know what you’re looking for. Make an informed decision when picking out the perfect diamond.


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